MY NAME IS
Soyoung Cho
ADVERTISING / MEDIA PLANNING / DIGITAL MARKETING
about me:
Hi everyone!
I am a senior advertising major and business minor at The University of Texas at Austin! I am super excited to graduate in May of 2025 and further involve myself in the advertising and digital marketing industry.
behind the scenes:
As a senior advertising major at the University of Texas at Austin, I have developed a strong curiosity and foundation in media planning and digital marketing strategies. Throughout my academic journey, I’ve gained hands-on experience in media planning and digital marketing through year-long projects, tackling the challenges of promoting both local and global brands—insights you'll discover while exploring my website.
Additionally, this past summer, I had the opportunity to study at Yonsei University in South Korea, where I deepened my skills in Adobe, Canva, and Microsoft services, which enhanced my technical skills and strengthened my abilities in Excel and data analysis.
In addition to my academic achievements, I have honed my teamwork, time management, and communication skills through various projects. Currently, in my Integrated Communication Campaign course, our agency has been given the opportunity to work hand in hand with Amazon Ads. Specifically, as part of the media and analytics team, we have been creating solution-oriented work with data-driven insights that may elevate the company's results.
Lastly, during my free time, I greatly enjoy hanging out with friends, being outdoors, cooking, baking, crocheting, bullet journaling, and watching movies! Living in Austin for the past 4 years has been such a journey of self-growth, and I can't wait to see where the future takes me!
take a minute to check out my resume